Mathilde Luce-Lucas

Web artisan

AM : Architecture Modulable


Web design, PHP, JS, After Effects

A specialized web-zine destined to modular furniture for compact living spaces


During the second year of the Bachelor course at the ICAN Design school, it was asked of us to conceptualize and build a web-zine (an online magazine) on any topic of our choosing as long as it answered a niche demand and was easily marketable. In a two-women-taskforce, we came to create AM (short for Architecture Modulable), a web magazine dedicated to modulable interior design.

Target audience

As it was imposed by our tutors for the project, our audience was described as familiar with technologies and would visit our platform on different devices (tablet, mobile, web). On top of this prerequisite, we added that our audience would already have basic knowledge of architecture and interior design, so that our articles could dig deeper into specific and technical subjects.

Defining the topic

Modular architecture is an architectural style based on “modules”, meaning different separate entities that can be arranged together and around a core to form one other entity. They can be separately modified, pulled out or added without disturbing the core’s general purpose and other elements’ usages.

Modulable furniture therefore gets its inspiration from this architectural style and applies it to furniture we’d use in our daily lives. We can, for example, illustrate such a principle by referencing the sofa-bed — a couch that can turn into a bed if pulled back. Other furniture can be called modulable even if their core fonction do not change and they just adapt size or change their position ; for example a foldable chair.


The purpose central to our platform was to let users discover novelties in their fields of liking and otherwise be an-allround inspirational database for modular architecture. Therefore, emphasis was put on the landing page, where users would be able to catch main sections at a glance.

Our website would propose two branches of articles:

  • News, that would be topical, one-shot articles about recent and/or important events — for example, a new brand collection.
  • Dossiers, that would be elaborated articles (or collection of articles) on a topic overview and its many comprising aspects. They would be longer and more detailed — for example, an artist profile.

All articles would be tagged with two pre-definite labels and could be found by searching the website’s categories.

Another feature is the Pinterest-like inspiration board, where three categories groups various interior images and modern installations worthy of being seen — gallery (simple inspiration images), tips (where the editorial team advises on a specific topic), and finally address book (where a shop would be referenced to buy the furniture shown).

Lastly, a communal aspect was added. Although content is mainly provided by a dedicated team of journalists and moderators, users would be able to register their accounts and comment articles. Furthermore, they would be able to contact and/or request articles, going as far as being able to write one themselves and submit it for review of the editorial team.


Cropped logo ges ican
  • ICAN
  • Bachelor of Web Design
  • 21 Rue Érard, 75012 Paris (FR)
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